Privacy Policy for Bleeta Cleaning Services

Effective Date: May 20, 2026 / Last Updated: May 20, 2026

Welcome to Bleeta, a commercial cleaning company operated by Bleeta Cleaning Services (“Bleeta”, “Company”, “we”, “us”, or “our”), based in Calgary, Alberta, Canada.

This Privacy Policy explains how Bleeta collects, uses, maintains, and discloses information from individuals who interact with our website (bleeta.ca), our quote-request and contact forms, our SMS and email communications, our social media advertising (including Meta/Facebook and Instagram Ads), and our customer relationship management systems (including the GoHighLevel platform). We are committed to protecting your privacy and ensuring the security of your personal information in accordance with Canadian privacy law, including PIPEDA and Alberta’s PIPA.

1. Purpose and Scope of This Policy

This Privacy Policy serves as your guide to understanding our data handling practices. It applies to all visitors of bleeta.ca, prospective customers who request quotes or contact us, current and past clients (including general contractors, property managers, trade subcontractors, and office tenants), individuals who interact with our advertisements on Meta platforms (Facebook and Instagram), and recipients of our email or SMS communications. By accessing our website, submitting a quote request, or otherwise engaging with our Services, you signify your acceptance of this Privacy Policy. If you do not agree with any term in this Privacy Policy, please do not use our website or provide any personal information.

2. Policy Updates and Notification Procedures

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices, technology, or legal requirements. Any revisions will become effective immediately upon their publication on this page, with the “Last Updated” date revised accordingly. We encourage you to review this Privacy Policy periodically. For significant alterations that materially change our data collection, usage, or sharing practices, we may provide more prominent notification, such as direct email notice or a website banner, where required by applicable law.

3. Information We Collect

We collect various types of information to provide and improve our Services, respond to quote requests, schedule and deliver cleaning jobs, communicate with you, and operate our advertising.

3.1 Information You Provide Directly

When you contact us, request a quote, sign a service agreement, or otherwise interact with us, you may provide:

• Contact Information: Name, email address, phone number, company name, job title, and service address.
• Service Details: Property type, square footage, project scope (e.g., office cleaning, post-construction cleanup, drywall dust removal, carpet cleaning), preferred schedule, site access details, and any special instructions.
• Billing Information: Billing address and contact for invoicing. Payment card data is processed by our third-party payment processors and is not stored on our systems.
• Communications: Records of your interactions with us, including emails, SMS messages, web chat transcripts, voicemails, and call notes, kept for customer service, scheduling, dispatch, and quality assurance.
• Feedback and Reviews: Survey responses, testimonials, and reviews you choose to provide.

3.2 Information Collected Automatically

When you visit bleeta.ca or interact with our digital marketing, we automatically collect certain information through cookies, pixels, and similar technologies:

• Device and Connection Information: IP address, browser type and version, operating system, device identifiers, and referring URLs.
• Usage and Analytics Information: Pages viewed, time on page, scroll depth, clicks, form interactions, and traffic sources. This is used to understand site performance and improve user experience.
• Cookies and Tracking Technologies: We use cookies, pixels, and SDKs (including the Meta Pixel, Meta Conversions API, and Google analytics/advertising tags where applicable) to recognize returning visitors, measure marketing performance, and serve relevant ads. Categories include Required Cookies (essential for site operation and security), Functionality and Analytics Cookies (remember preferences and measure usage), and Advertising Cookies and Pixels (used to deliver and measure ads on Meta and other ad networks).

You can manage cookie settings through your browser, though disabling certain cookies may affect site functionality.

3.3 Information We Collect From Other Sources

We may receive information about you from:

• Meta (Facebook and Instagram): When you interact with our ads, click through to our site, submit a Meta Lead Form, or message our Facebook/Instagram business pages, Meta may share information with us such as your name, email, phone number, the ad you engaged with, and event data, in accordance with Meta’s terms and your Meta privacy settings.
• Google and Other Ad Platforms: Click identifiers, ad performance data, and conversion data.
• Publicly Available Sources: Business directories, company websites, and review platforms.
• Referrals: Information provided by general contractors, property managers, or other partners who refer your project to us.

3.4 Handling of Sensitive Personal Information

Bleeta does not intentionally collect sensitive personal information (such as government ID numbers, health data, or biometric data) through our website or advertising. Please do not submit sensitive personal information in quote requests or general inquiries.

4. How We Use Your Information

We use collected information for the following business purposes:

4.1 Service Delivery and Operations

To respond to quote requests, schedule walkthroughs, prepare estimates, dispatch cleaning crews, deliver recurring office and post-construction cleaning services, invoice clients, and provide ongoing customer support.

4.2 Customer Service and Improvement

To answer your inquiries, provide support, resolve service issues, and improve our services, website, and customer experience. Aggregated usage data is analyzed to identify trends and inform business decisions.

4.3 Marketing, Advertising, and Communications

We use your information to:

• Send service updates, scheduling notifications, invoices, and account messages.
• Send marketing emails and SMS messages about Bleeta services, promotions, and seasonal offers (with your consent where required).
• Operate and measure advertising campaigns on Meta (Facebook and Instagram), Google, and other platforms.
• Build and target custom and lookalike audiences using hashed contact information shared with Meta and other ad partners, where permitted by law.
• Measure conversions (such as quote submissions and contact form completions) using tools like the Meta Pixel and Meta Conversions API.

4.4 CRM and Workflow Automation (GoHighLevel)

We use the GoHighLevel platform (operated by HighLevel Inc.) as our customer relationship management (CRM), marketing automation, email and SMS delivery, pipeline management, and appointment scheduling system. Information you submit through our forms, calls, SMS messages, or emails is stored and processed within GoHighLevel for the purposes of follow-up, quoting, scheduling, and ongoing client communication. GoHighLevel acts as a data processor on our behalf.

4.5 Legal Compliance and Rights Enforcement

We may use and disclose information when required by law, court order, subpoena, or valid governmental request, to investigate suspected fraud or misuse, or to establish, exercise, or defend our legal rights.

4.6 Business Transactions

In the event of a sale, merger, acquisition, reorganization, or transfer of assets, personal information may be transferred to the acquiring or successor entity, subject to applicable law.

5. How We Disclose Your Information

We do not sell or rent your personal information. We may disclose your information in the following ways:

5.1 Service Providers and Contractors

We share information with third-party service providers that perform functions on our behalf under confidentiality and data-protection obligations, including:

• GoHighLevel (HighLevel Inc.) – CRM, marketing automation, SMS/email delivery, pipeline and appointment management.
• Meta Platforms, Inc. – Advertising delivery and measurement (Meta Pixel, Conversions API, Custom Audiences, Lead Ads).
• Google LLC – Analytics and advertising (where applicable).
• Email and SMS providers – Transactional and marketing message delivery.
• Cloud hosting and storage providers – Website hosting and secure data storage.
• Payment processors – Processing client payments.
• Accounting and invoicing software – Bookkeeping and billing.

5.2 Business Partners

We may share limited information with general contractors, property managers, or referral partners when necessary to coordinate scheduling, site access, or invoicing.

5.3 Advertising Platforms

We share hashed or otherwise privacy-protected information (such as hashed email addresses or phone numbers) with Meta and other ad platforms to create custom audiences, measure conversions, and improve ad targeting. These platforms process this information in accordance with their own terms and privacy policies.

5.4 Legal and Safety Purposes

When required by law, court order, regulatory request, or to protect the rights, property, or safety of Bleeta, our clients, or others.

5.5 Business Transactions

In connection with a merger, acquisition, financing, or sale of assets.

5.6 With Your Consent

For any other purpose with your explicit consent.

6. Meta (Facebook and Instagram) Advertising Disclosures

Bleeta runs paid advertising on Meta platforms, including Facebook and Instagram. As part of these advertising activities:

• Meta Pixel and Conversions API: We use the Meta Pixel on bleeta.ca and the Meta Conversions API on our server to measure events such as page views, lead form submissions, and contact requests. This may involve sharing event data (including IP address, browser data, page URL, and hashed contact information where available) with Meta.
• Custom Audiences: We may upload hashed contact information (such as email addresses or phone numbers from our CRM) to Meta to create Custom Audiences so that we can show ads to existing contacts and create Lookalike Audiences of similar users.
• Lead Ads: If you submit a Meta Lead Form, Meta shares the information you provided (such as name, email, and phone number) with us so we can follow up about your cleaning request.
• Retargeting: We may show ads to users who have previously visited bleeta.ca or interacted with our Meta content.

You can control how Meta uses your information for advertising through your Meta account settings, including Ad Preferences, Off-Facebook Activity, and your ability to opt out of personalized advertising. For more information, please review the Meta Privacy Policy at facebook.com/privacy/policy.

7. GoHighLevel Disclosure

Bleeta uses GoHighLevel as its primary CRM and communications platform. Information collected through our website forms, phone calls, SMS messages, emails, and ad lead forms is stored in GoHighLevel and may be processed for purposes including:

• Lead capture and contact management.
• Automated and manual email and SMS follow-up.
• Appointment scheduling and reminders.
• Sales pipeline tracking and reporting.
• Invoicing and payment workflows (where used).

GoHighLevel is operated by HighLevel Inc., a U.S.-based company. As a result, personal information processed through GoHighLevel may be transferred to, stored, and processed in the United States and may be subject to U.S. laws, including lawful access requests under U.S. legislation such as the CLOUD Act. By submitting information to Bleeta, you consent to this cross-border processing. For more information about GoHighLevel’s data practices, please review their privacy policy at gohighlevel.com.

8. SMS and Email Communications

• Email: By providing your email address, you agree to receive transactional emails (such as quotes, invoices, and scheduling notices) and, with your consent, marketing emails. You may unsubscribe from marketing emails at any time using the “unsubscribe” link in any email.
• SMS / Text Messages: By providing your mobile number and opting in (for example, through our quote form, website, or directly), you agree to receive text messages from Bleeta related to quotes, scheduling, service updates, and (where opted in) marketing offers. Message frequency varies based on activity. Message and data rates may apply. Reply STOP to opt out and HELP for help. Your consent is voluntary and not a condition of purchase. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors that support our services (e.g., SMS delivery providers, dispatch tools) is permitted only for the purpose of operating the messaging service.

9. Your Rights and Choices

9.1 General Rights

You have the right to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Delete your personal information, subject to legal and contractual retention requirements.
• Withdraw consent for certain processing (such as marketing).
• Object to or restrict certain uses of your information.

To exercise these rights, contact us using the details in the Contact Us section. We will respond within applicable legal timelines.

9.2 Managing Cookies and Ad Preferences

You can manage cookies through your browser settings and ad personalization through the privacy settings of Meta, Google, and other platforms. You can opt out of interest-based advertising through tools such as the Digital Advertising Alliance of Canada (youradchoices.ca).

9.3 Opting Out of Marketing

• Email: Click “unsubscribe” in any marketing email.
• SMS: Reply STOP to any marketing SMS.
• Calls: Let us know during a call or in writing.

10. Jurisdictional Rights

10.1 Canadian Residents (PIPEDA / Alberta PIPA)

If you are a resident of Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial legislation (including Alberta’s Personal Information Protection Act) apply. You have the right to access, correct, and withdraw consent in respect of your personal information, subject to legal and contractual limitations.

Data Residency: Some of our service providers (including GoHighLevel and Meta) are based in the United States, and your personal information may be stored or processed outside Canada. While stored or processed outside Canada, your information may be subject to the laws of those jurisdictions, including lawful access by foreign authorities under laws such as the U.S. CLOUD Act.

10.2 Other Jurisdictions

If you access our services from outside Canada, you understand that your information will be transferred to and processed in Canada and other countries where our service providers operate.

11. Data Security and Retention

11.1 Security Measures

We implement reasonable technical and organizational measures to protect personal information, including secured networks, access controls, SSL/TLS encryption in transit, vendor due diligence, and use of reputable cloud platforms. However, no method of transmission or storage is 100% secure, and you share responsibility for the confidentiality of your account credentials.

11.2 Retention

We retain personal information only as long as needed to fulfill the purposes for which it was collected, to comply with our legal, tax, accounting, and contractual obligations, or to resolve disputes and enforce our agreements. When no longer required, information is securely deleted or anonymized.

12. Children’s Privacy

Our services are intended for businesses and adults. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete it promptly.

13. Third-Party Websites

Our website and ads may link to third-party websites and platforms (including Meta, Google, and partner sites). This Privacy Policy does not apply to those third parties, and we encourage you to review their privacy policies.

Contact Us

If you have any questions about this Privacy Policy, our data practices, or wish to exercise your privacy rights, please contact us:

• Bleeta Cleaning Services
• Email: info@bleeta.ca
• Location: Calgary, AB, Canada
• Website: https://bleeta.ca